welcome
4404 is situated at the northwest corner of Central Avenue and Turney Road in Phoenix, Arizona. What once was a music pawn shop and beauty school sits a project of hospitality, goods and, hopefully, at its best, good. Lux Coffeebar was first to open, followed by Pane Bianco. Sloane McFarland, an artist, and principal of Martha + Mary, the owner/developer of 4404, has maintained a studio and general office in the project since its inception.